Conduent Healthy Communities Institute

Claritas Pop-Facts® Demographics Data Sources

How does Claritas come up with its demographic data?

Claritas Pop-Facts® demographic estimates are primarily based on U.S. Census and American Community Survey (ACS) data.

Claritas uses proprietary formulas and methodologies to calculate estimates for the current calendar year and five-year projections for every annual data release. The following is a complete list of resources used by the Pop-Facts® demographic estimation program:

  • Bureau of Economic Analysis (ΒΕΑ)
  • Federal Housing Finance Agency (FHFA)
  • Internal Revenue Service (IRS)
  • Powerlytics, Inc.
  • National Association of Realtors (NAR)
  • Claritas Master Address File (MAF)
  • TomTom® North America, Inc.
  • U.S. Census Bureau - 2000 and 2010 Decennial Census
  • U.S. Census Bureau - American Community Survey (ACS) 1-Year and 5-Year data
  • U.S. Census Bureau - County Population Estimates
  • U.S. Census Bureau - County Population Estimates by Age/Sex/Race and Ethnicity
  • U.S. Census Bureau - County Population Estimates by Group Quarters
  • U.S. Census Bureau - Current Population Survey (CPS)
  • U.S. Postal Service
  • Valassis™ Direct Mail, Inc.
  • U.S. Department of Housing and Urban Development
  • DirecTarget®enhanced consumer file 
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