Conduent Healthy Communities Institute

U.S. Census Bureau QuickFacts Demographics Dashboard

The Demographics Dashboard includes basic demographic information about your community covering various topics including, but not limited to, population characteristics, education, and poverty. This standard demographics dashboard is modeled after the U.S. Census Bureau QuickFacts, and the data is updated annually.

We also offer more detailed demographics data from Claritas. Please contact your account manager if you would like to discuss purchasing the Claritas Pop-Facts® demographics.

Demographics Dashboard Core Indicators
Indicator Title Source Timeframe Geographies Available Former QuickFacts Variable Name
All Firms U.S. Census Bureau - Economic Census 1-year USA, State, DC, County All firms
Average Household Size American Community Survey 5-year USA, State, DC, County Persons per household
Employer Establishments U.S. Census Bureau 1-year USA, State, DC, County Female persons, percent
Female Population U.S. Census Bureau 5-year USA, State, DC, County In civilian labor force, female, percent of population age 16 years+
Female Population 16+ in Civilian Labor Force American Community Survey 1-year USA, State, DC, County Men-owned firms
Firms Owned by Men U.S. Census Bureau - Economic Census 1-year USA, State, DC, County Minority-owned firms
Firms Owned by Minorities U.S. Census Bureau - Economic Census 1-year USA, State, DC, County Nonminority-owned firms
Firms Owned by Nonminorities U.S. Census Bureau - Economic Census 1-year USA, State, DC, County Nonveteran-owned firms
Firms Owned by Nonveterans U.S. Census Bureau - Economic Census 1-year USA, State, DC, County Veteran-owned firms
Firms Owned by Veterans U.S. Census Bureau - Economic Census 1-year USA, State, DC, County Women-owned firms
Firms Owned by Women U.S. Census Bureau - Economic Census 5-year USA, State, DC, County Foreign born persons, percent
Foreign Born Persons American Community Survey 5-year USA, State, DC, County Owner-occupied housing unit rate
Homeownership American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Households
Households American Community Survey 1-year USA, State, DC, County Housing units
Housing Units U.S. Census Bureau 1-year USA, State, DC, County -
Male Population U.S. Census Bureau 5-year USA, State, DC, County Mean travel time to work (minutes), workers age 16 years+
Mean Travel Time to Work American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Median gross rent
Median Household Gross Rent American Community Survey 5-year USA, State, DC, County Median household income (in 2015 dollars)
Median Household Income American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Median value of owner-occupied housing units
Median Housing Unit Value American Community Survey 5-year USA, State, DC, County Median selected monthly owner costs -without a mortgage
Median Monthly Owner Costs for Households without a Mortgage American Community Survey 5-year USA, State, DC, County Median selected monthly owner costs -with a mortgage
Mortgaged Owners Median Monthly Household Costs American Community Survey 5-year USA, State, DC, County Bachelor's degree or higher, percent of persons age 25 years+
People 25+ with a Bachelor's Degree or Higher American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract High school graduate or higher, percent of persons age 25 years+
People 25+ with a High School Degree or Higher American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Persons in poverty, percent
People Living Below Poverty Level American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Per capita income in past 12 months (in 2015 dollars)
Per Capita Income American Community Survey 1-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Population per square mile
Persons per Square Mile U.S. Census Bureau 5-year USA, State, DC, County, Zip Code, Census Tract With a disability, under age 65 years, percent
Persons with a Disability (5-year)* American Community Survey 1-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Persons without health insurance, under age 65 years
Persons with Health Insurance** American Community Survey 5-year USA, State, DC, County In civilian labor force, total, percent of population age 16 years+
Population 16+ in Civilian Labor Force American Community Survey 5-year USA, State, DC, County Language other than English spoken at home, percent of persons age 5 years+
Population age 5+ with language other than English spoken at home U.S. Census Bureau 1-year USA, State, DC, County American Indian and Alaska Native alone, percent
Population American Indian and Alaska Native U.S. Census Bureau 1-year USA, State, DC, County Asian alone, percent
Population Asian U.S. Census Bureau 1-year USA, State, DC, County Black or African American alone, percent
Population Black or African American U.S. Census Bureau 1-year USA, State, DC, County Hispanic or Latino, percent
Population Hispanic or Latino U.S. Census Bureau 1-year USA, State, DC, County Native Hawaiian and Other Pacific Islander alone, percent
Population Native Hawaiian and Other Pacific Islander U.S. Census Bureau 1-year USA, State, DC, County Persons 65 years and over, percent
Population Over Age 65 U.S. Census Bureau 1-year USA, State, DC, County Two or More Races, percent
Population Two or More Races U.S. Census Bureau 1-year USA, State, DC, County Persons under 18 years, percent
Population Under Age 18 U.S. Census Bureau 1-year USA, State, DC, County Persons under 5 years, percent
Population Under Age 5 U.S. Census Bureau 1-year USA, State, DC, County White alone, percent
Population White U.S. Census Bureau 1-year USA, State, DC, County White alone, not Hispanic or Latino
Population White (Not Hispanic or Latino) U.S. Census Bureau 1-year USA, State, DC, County Total employer establishments
Total Employment U.S. Census - County Business Patterns 1-year USA, State, DC, County Total employment
Total Employment Change U.S. Census - County Business Patterns 2-year USA, State, DC, County Total employment, percent change
Total Health Care and Social Assistance Receipts/Revenue U.S. Census Bureau 1-year USA, State, DC, County Total health care and social assistance receipts/revenue
Total Population U.S. Census Bureau 1-year USA, State, DC, County Population estimates
Veteran Population American Community Survey 5-year USA, State, DC, County, Census Place (City), Zip Code, Census Tract Veterans

Frequently Asked Questions

Q: When I look around the U.S. Census Bureau website I can find data for zip codes and census tracts - why do only some of the indicators on my site have data for sub-county locales?

A: With so much data out there, we strive to create a curated experience that includes the most useful data for you to make decisions without getting overwhelmed in the process. We chose to include the indicators and time periods included in the U.S. Census Bureau QuickFacts page as a way to show the most important facts and figures. Because of this, some variables use a single-year measurement period while others use a 5-year measurement period. Single-year measurements are good for tracking things that may change from year to year, but data is only available at the county level. Five-year measurements allow for sub-county calculations but don't provide the same level of insights as a single year. 


Q: Our dashboard references the U.S. Census Bureau QuickFacts website but when I look at the indicator detail page, the source indicates something else.

A: QuickFacts is a page on the U.S. Census Bureau website that pulls in the most important demographic variables from a variety ofU.S. Census Bureau sources such as the American Community Survey, the Economic Census, and the survey for County Business Patterns. 

 

Q: Why do many of the demographic indicators have blue comparisons arrows, instead of red or green?

A: Many of the indicators on the demographics dashboard are non-directional, which means that it can't be determined whether a high number or percentage is considered good or bad or whether or low number or percentage can be considered good or bad. Several of these indicators are related to population characteristics (e.g. Female Population); therefore, due to factors that play into the indicator value, it is best to not say that a higher or lower value than the comparison is good or bad.

 

Q: Why do some of the indicators not have a comparison to the state or U.S. value?

A: Some of the demographics indicators are counts; this means that they are not percentages or rates and are instead raw numbers (i.e. Total Employment is the raw count of paid employees). Since these values are not percentages, they are not comparable to locales of different types or sizes (i.e. a county is not comparable to a state) because the state by nature of being a larger locale will have a larger raw count. We exclude state and U.S. value comparisons for indicators that display data as counts.


Q: What do I do if I think a missing indicator should be included in this dashboard?

A: Contact us!

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