Conduent Healthy Communities Institute

Claritas Pop-Facts® Demographics

The Pop-Facts® demographic profile is a supplemental dataset that includes approximately 100, 250, or 500 data elements (depending on tier of purchase) that describe the demographic characteristics of your community at the state, county and zip code or census tract level. Claritas annual estimates provide richer population estimates than the Census QuickFacts.

All elements purchased will be available on your site’s demographic dashboard

Which demographic elements are included?

Base counts such as population, number of households, families, and housing units are available at the state, county and zip code or census tract level. The estimates also include counts and percentages for race, ethnicity, sex, age, language spoken at home, marital status, household income, educational attainment, and much more! A full list of demographic elements is available upon request.

The chart below compares QuickFacts vs. Claritas Pop-Facts:

   QuickFacts  Pop-Facts
 Number of  Data  Elements   ~60  100, 250 or 500 (depending on tier of purchase)
 Source   Various U.S. Census  Bureau data product Based on Census and American Community Survey (ACS) data products 
 Data  Updates   Updated annually Updated annually
Time Periods

1- to 5-year periods

Most recent time period: 1 to 2 year lag from current year

Single-year periods

Most recent time period: Current year

 Granularity  State, County (Census Places, Zip Codes, and Census Tracts may be available) State, County and Zip Code or Census Tract


Explore HCI Platforms with Pop-Facts Demographics

Tier 1 – 100 demographic elements

Tier 2 – 250 demographic elements

Tier 3 – 500 demographic elements

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